Overview

The Glue Up Google Analytics Integration connects the traffic that enters your Glue Up sub-domain to your own Google Analytics account that exists on your domain. This gives you insight into traffic on your Glue Up Sub-domain on your own Google Analytics account only. 

Your Glue Up Sub-domain exists among countless other Glue Up customer sub-domains. Therefore, integration with Glue Up's Google Analytics account requires a connection precisely to your sub-domain only.

What does Google Analytics(GA) do

1. Google Analytics is a web-traffic analytics platform that tracks users via their IP Address the moment they enter any page on your domain (your website) and sub domain (your Glue Up event pages)
2. Google Analytics features default reports that you can and when you first log in to the platform. These can only be edited by changing the Date Ranges and Audience Segments (Direct, Organic, Referral, Social, etc.).
3. Google Analytics features customizable reports that can change the X and Y axis of a graph or table for more funnel-oriented reports and also let you alter pages in your domain to remove unnecessary traffic from your funnel report.

What Information is Gathered

Once the integration is active, the following data and specific fields can be gathered through your GA account.

Analyze sources of traffic

Google Analytics (GA) can show you how users are being driven to your event and registration pages, for example number of people who visit your website through a referral link from some other websites, or via organic searches or from paid advertisements or from search engines.

Information about visitors

GA provides detailed information about visitors coming to your website.  You can see countries and towns from where the visitors access your website, helping you to understand if any localized marketing campaigns or keywords would help in providing desired results.

Specific page popularity

Provides data about which of your event pages are the most popular, or visited frequently, allowing you to see which pages of your website are considered relevant by the visitors and you can then accordingly improve the content.  With the information provided by the analytics, you can improve the website pages to generate more revenue and customize for future content.

Website bounce rate

Bounce rate is noted when users view only one page of your website before leaving the site.  If your bounce rate is high, it is most likely that you are not providing relevant information to your users or perhaps the visitors accidentally stumbled on your website.

Traffic flow

GA can also display traffic flow that's making an entry into your event pages.  This will make you understand the statistics of your visitors entering the website.  It will enable you to determine if the traffic is coming from desktops, mobile or tablet.  You can also understand what pages are prioritized by the visitors while navigating your site allowing you to modify your pages to allow improved navigation while modifying pages that are rarely being visited.

Review historical data

Google Analytics can display the manner visitor traffic has changed across large periods of time.  This can be useful to see trends across certain time frames or specific or specific events or events series.  Data can be followed on a daily, weekly or monthly basis and customizable reports are available, so you can save time analyzing data.

How to activate GA to your GlueUp account

1. Take note of your GA Tracking ID (Measurement ID)
   1. Go to Google Analytics.
   2. Select the property (your website or app) from the top left drop-down.
   3. Click Admin ⚙️ (bottom-left corner).
   4. Under Property, select Data streams.
   5. Choose your web data stream.
   6. You’ll see your Measurement ID in the top-right corner

Once obtained, provide your Tracking/Measurement ID to your Customer Success manager for proper handling.

FAQ

Website bounce rate

I have multiple domains, can I integrate all of them with Glue Up?

No, Glue Up can currently only integrate with one Domain at a time. However, you can request this functionality through your Customer Success Manager so an internal case can be made for future updates to include multi-domain integration in one of our weekly platform updates.

Can Google Analytics reveal the identity of the visitors? 

No, it is not possible to reveal the identity of visitors in Google Analytics
 

Will other Glue Up clients see my web traffic? 

No, the only parties who have access to your web traffic on your Glue Up subdomain is you and Glue Up.  Glue UP only has access to subdomain traffic, and not your domain traffic.

I don't have Google Analytics, or I have no way to get Google Analytics on my domain.  Is there a way I can see my event's traffic? 

Yes, our addon service goes beyond integration and if clients have no way to integrate or utilize GA to integrate with Glue Up, we can export for your events before, during, and after the event so that you may gain insights and have them delivered to you in PDF, CSV, and Excel formats.  You need only to contact our support team (support@glueup.com) with the name of your organization, the URL of your intended events' homepage, and the dates in which you would like to see tracked data.
 

Can I integrate other tracking utilities to my GlueUp page? 

No, additional tracking scripts, tags, or pixels cannot be added to your Glue Up page.  However, we do encourage you to deliver this feedback to our support team so that we may build a case internally that may introduce this integration later as the platform develops week-by-week.

Support

If you encounter any issues or concerns about Google Analytics, please contact the Glue Up support team for assistance at support@glueup.com.